An old Chinese proverb says, “An inch of time is an inch of gold, yet an inch of gold cannot buy an inch of time.”
Literally, it means that the value of Time is greater than that of the most precious material substance in the world; all the Gold in the world will not buy back the Time we have lost.
When this philosophy is applied to markets and a sales campaign, it is particularly accurate because Time changes all things, and timing is everything. A large opportunity may evaporate over a period of years with changing economies and or changes at the customer base.
The importance of a well-thought-out and timely Sales & Marketing strategy is critical, also having the discipline to stick to the strategy is equally important. Swapping horses midstream may not yield the desired result and may delay the entry to the market or result in a loss of sales.